Following the launch of our new logo last year, we felt that it was now time to have a bit of fun with it… and learn about Borneo’s amazing wildlife in the process.
As described in our short video, the logo is designed to reflect both the diversity of the forest and OuTrop’s current work, the inter-connectivity of its different components and the circular/cyclical nature of the forest ecosystem.
Viewed from afar, only the perimeter circle, plus darker tree and soil/peat dome are discernible. But, as you get closer and explore the forest more thoroughly, the other silhouettes become discernible and the true richness of the forest emerges. This reflects the true nature of exploring a tropical forest: the more you look, the more you find and the more fascinating it becomes.
|Researchers exploring the Sabangau Forest. Photo by Andrew Walmsley/OuTrop|
|Oriental pied hornbill in Sabangau. Photo by Hugh Sturrock/OuTrop|